DON’T TREAT YOUR HEALTH LIKE AN EXPERIMENT
Vaping can include nicotine or cannabis.
Both can harm the brain, lungs, and affect mental health.

VAPING CALCULATOR
Easily figure out just how much money will be back in your pocket when you quit vaping with this handy calculator.
QUICK FACTS
WHAT ARE VAPES?
They come in many shapes and sizes from box-like devices with mouthpieces to smaller pens.
THE PROCESS
- The substance is heated into an aerosol and inhaled.
- The chemical particles quickly enter the bloodstream and circulate throughout the body, including the brain.
- Any remaining aerosol is exhaled.
The Industry
Designed to Keep You Hooked
Cigarette smoking rates in Canada are at their lowest point in 20 years, great news for everyone except the tobacco industry.
The industry needed to reinvent itself and vapes were their solution.

The industry spends billions of dollars each year marketing it’s products.
The tobacco industry has a well-documented history of lying about the addictiveness and health effects of its products.
The industry needed to reinvent itself and vapes were their solution.
They are using the same marketing tactics
flavours
Influencer endorsements
lifestyle advertising
packaging
They are using the same marketing tactics—like flavours, influencer endorsements, lifestyle advertising, and packaging—that were successful in addicting generations of people to commercial tobacco products. These tactics are designed to addict a whole new generation to nicotine.
The influence of tobacco companies now extends beyond nicotine products.
Major tobacco corporations have invested heavily in cannabis companies whose vape products are sold in Canada, including through the Ontario Cannabis Store (OCS). They are involved in the sale of cannabis vape products and related technologies. This raises concern that the same industry that profited from nicotine addiction is now positioning itself within the growing cannabis vape market.
IS IT SAFE?
E-cigarettes, e-liquid and cartridges/pods in Canada are controlled by federal and provincial restrictions to help people understand the risks and make informed choices.
In Ontario, all vaping products (nicotine or cannabis) must have clear labels. Packaging must show health warnings and identify the product and its strength/concentration.
For example, as of July 2020, the labels of all vaping products must include:
list of ingredients
Standard health warning
Standard nicotine statement
WARNING
Vaping products release chemicals that harm your health.
TAKE ACTION
Learn more about the health effects of vaping and spread the word. Discuss vaping related problems. Visit the nicotine and cannabis page to learn more about the health effects of vaping.
CONTINUE THE CONVERSATION
- Should the government increase taxes on vaping products so that prices are similar to those of commercial tobacco products?
- Should the sale of candy and fruit flavoured vaping liquids, known to attract young people, continue to be legal?
SPREAD THE WORD
- Let’s Talk About Vaping
- Vape Facts
- Put up posters and read announcements
ESCAPE THE
EXPERIMENT






